Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?
By BusinessWeek - 3 days ago
And if it sticks with its planned approach to mobile ads, it will need to create a whole new mobile advertising sector from scratch. If Facebook's future is mobile, it may not be enough for it merely to secure a piece of the mobile ad market: It might ... | | |
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Survey: Facebook Trails Google in Mobile, Regular Users
By PC Magazine - 3 days ago
The latest such study being buzzed about from Greenlight isn't likely to settle that question, but the numbers reported by the digital marketing agency are certainly pretty interesting. Like a poll from AP-CNBC released earlier this week, ... | | |
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| Mobile Marketing Association Launches MMA Mexico
By Sacramento Bee - 4 days ago
By Mobile Marketing Association SAO PAULO, May 16, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announces the launch of MMA Mexico. The newest of the 20 local MMA ... | | |
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| Microsoft's Mobile Share Plunges 27% As Phone Sales Cool
By InformationWeek - 4 days ago
Worldwide mobile phone sales down 2%, but market leaders Samsung, Apple and Google continue to gain share. By Paul McDougall InformationWeek In the latest sign that Microsoft's high-stakes bet on a new, unconventional mobile platform isn't paying off, ... | | |
| Mobile revolution prompts evolution of marketing analytics
By Sydney Morning Herald - 4 days ago
Marketing analytics companies are linking call data to web and mobile traffic to give a clearer picture than ever before of what your marketing dollar is actually doing. New research by Google shows that 65 per cent of smartphone users access the ... | | |
| Snipp plans ambitious growth as mobile marketing takes off
By Proactive Investors USA & Canada - 4 days ago
Mobile marketing company Snipp (CVE:SPN) (TSX.V:SPN), which recently listed on the TSX Venture Exchange, is now seeking a listing on the OTC exchange as it continues to grow in a space that is seeing more and more traction from companies looking to ... | | |
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