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Why you should look beyond Google
By IMedia Connection - 4 months ago
Opt-in email targeting, alternative pay-per-click (PPC) networks, and social media marketing are worth a closer look. Google recently introduced Interest Category Targeting for AdWords. Typically an ad in Google's display network only appears if it's ... | | |
| adMarketplace Posts 78% Revenue Increase in 4th Quarter
By EON: Enhanced Online News (press Release) - 4 months ago
Direct advertiser spend increased 115% year over year while the average cost-per-click increased 44% from the year-ago quarter. This was driven by exceptional performance on adMarketplace's platform. adMarketplace published three case studies in the ... | | |
| Paid Search Spend To Increase Considerably In 2012
By SourceWire (press Release) - 4 months ago
Q4 2011 saw a 43% increase in paid search click volumes in the UK. Similar figures in the US have led researchers to predict almost half of total online advertising expenditure this year will be on paid search. The report by Marin Software suggests ... | | |
| HubShout Releases Upgraded Phone Call Tracking Platform
By PR Urgent (press Release) - 4 months ago
HubShout's full-service online marketing program includes pay-per-click advertising, social media management, local map optimization, white label email marketing, SEO reporting services, reputation management and a customer review service. ... | | |
| Your Firm's Directory Listing Can Produce Deceiving Statistics
By JD Supra (press Release) - 4 months ago
Since XYZ spends a lot of money on pay per click, television ads, radio, and print to get consumers to their directory, it gets most of the traffic. To justify directory and marketing fees of $500-$1000 per month (which does not include any “real” ... | | |
| Online Advertising: How your peers optimize PPC ads ...
By Daniel Burstein - 4 months ago
The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let's look at some top advice we received from your peers … ... | | |
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